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How do you evaluate a writer? Good question but it depends upon the content you’re looking for. If you simply want popular content that’s trending about recent news, sports or celebrities for example, you can find writers that are pretty cheap. Cheap as in like a penny per word. And they certainly do a decent job, especially for the money. It’s easy for anyone to google, “Donald Trump and Boeing” and spin an article or two already posted online by a news service or another blogger.
But if you’re looking for more technical content, content that needs to be perfectly correct such as explaining the mortgage process and providing insight on what lenders are looking for, you can’t go cheap. Fluff writers can always look for mortgage-related articles but they don’t understand it. Mortgage lending, as you well know, is not the arena where you can give out bad information. You can’t “fluff” your way out of an article on FICO scores or ATR guidelines. You either know it or you don’t. And people can tell fake when they see it.
That’s where CD REED comes in. We know the topics you need, we help your clients understand the sometimes complex world of home finance and we drive traffic to your website with relevant topics on mortgage loans. We’re not going to be the least expensive set of writers, but we’ll put our copy against anyone in the mortgage space. We’re the best.