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Here’s our experience and comes from direct feedback from our clients. It pretty much goes like this, an owner of a mortgage company or a loan officer fires up a new website and begins writing blog copy several times per week. Then after a few weeks of writing web content for mortgage companies for some reason, the task takes a back seat to other priorities, namely going out and meeting with clients. Even though the importance of writing and publishing new mortgage content drives in new traffic, all too often it goes by the wayside.
Blog content gets old. Dates are old. Google and Bing don’t see any fresh content so they don’t deem it as relevant as other mortgage websites. Few leads come in and the thinking is a website really doesn’t draw in that much, if any, new business. But nothing could be further from the truth. You can get new business with your site. In fact, that’s how we’ve developed our client base for more than a decade. We don’t advertise, never did. It’s too expensive and “Pay per click” is an old, expensive model.
And even when new content is added, it must be written by a professional writer. There is a difference between a loan officer’s blog whose primary focus is originating loans and a skilled writer with years of experience originating loans first-hand.
How do you evaluate a writer? If you’re looking for more technical content, content that needs to be perfectly correct such as explaining the mortgage process and providing insight on what lenders are looking for, you can’t go cheap. Fluff writers can always look for mortgage-related articles but they don’t understand it. Mortgage lending, as you well know, is not the arena where you can give out bad information. You can’t “fluff” your way out of an article on FICO scores or ATR guidelines. You either know it or you don’t. And people can tell fake when they see it. Our specialty is producing original, keyword rich and conversational mortgage content for your website, blog and email campaigns.
That’s where CD REED comes in. We know the topics you need, we help your clients understand the sometimes complex world of home finance and we drive traffic to your website with relevant topics on mortgage loans. We’re not going to be the least expensive set of writers, but we’ll put our copy against anyone in the mortgage space. We’re the best.