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When was the last time you checked your marketing ROI? Hands-down, the most cost-effective approach with the widest reach is original, optimized copy for your past, current and future clients.
Reed is the author of Mortgages 101, Mortgage Confidential, The Real Estate Investor's Guide to Financing and Decoding the New Mortgage Market, all published by AMACOM of New York.
Reed has appeared on CNN, CNBC, Fox Business News and the Today in New York Show. As a Senior Loan Officer and Mortgage Executive, he closed more than 2,000 loans over the course of 20 years in commercial and residential lending.
Content marketing in today's marketplace IS marketing. Every business or service that you can imagine has a website and mortgage company websites are certainly no different. In fact, it might be said that mortgage websites need more content than most any other type of business due to the sometimes complex application and approval process that takes place. That's why is critical for your mortgage company to have fresh, original and frequent copy added to your website to educate and entertain your prospect base but also stay in touch with your current and past clients. Finding an experienced writer who can create the kind of copy you need for your mortgage site and individual mortgage loan officer site can be a challenge due to the unique nature of the business. Don't assign your mortgage content writing jobs to someone with little or no experience in mortgage lending.
We know you're the expert in your field. As a mortgage loan officer, your time is spent taking care of clients, time management, and lead generation. You know how important it is to keep your website high in the rankings with original mortgage content but you don't have the time. That's where we come in. Let us take care of your content marketing for you. Professional, knowledgeable and original copy, keyword rich and highly indexable. Plus, it's vital information your clients can use.